Health Care Management Program

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SOURCES OF HEALTH FINANCING

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Other AIM Health Care Courses

Strategic Management	Service Delivery
Financial Management	Human Resource
Marketing

MARKETING HEALTH CARE SERVICES PROGRAM
October 25 to 27, 2006

Course objectives

Address the needs of health care managers to better understand the market behavior, explore strategies for effective intervention, product positioning, designing for and measuring product service quality, and marketing plan.
Improve the capacity of healthcare managers in effectively delivering health care interventions based on deeply-entrenched health care behavior and practices.

Topics include

Understanding Market Behavior
Strategic Health Care Marketing
Health Care Product Positioning
Designing and Measuring Service Quality
Service Marketing and Information Technology
Health Care Marketing Plan

For inquiries and reservation, please contact:
Mr. Lyndon Constantino/Ms. Malou Puzon Tel. No. 892-4011 loc. 364/139
Email: healthprog@aim.edu
Tel: (02) 8924011, Fax: (02) 867-2529

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About AIM Healthcare
Management Program

The AIM healthcare management program is the Institute's response to the need for results-oriented management training for top-quality practitioner in the health care sector

The program was started in 2002 as part of the thrust to establish strategic new certificate programs in new areas of management. The Health Care Management Program is a series of three-day courses focusing on the different functional area of management and its application to managing organizations and professionals in the health care sector.

The program is taught by a Faculty Team who are experienced and competent in the use of a wide variety of learning methodologies for teaching mentoring and consulting.